Four weeks of sleeplessness, shouting, and some of the hardest work I've ever put into anything. A huge thanks to my team mates, Jason and Rob for their support and patience.

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     Per the curriculum a group of three students are to build a campaign of five images that represent a brand or organization. Our project began the planning stages around December of 2011, with Robert and I originally intending to build a project around Polaroid.  As our creativity ran out with the initial idea, we considered our second passion: biking. After some more brainstorming, reality checks, and pre-existing content research, we brought Jason on as our third team member during the summer and during our return to classes in Fall, we began putting pen on paper.

    In the final iteration of our campaign, we sought to sell a product, but also visually communicate the versatility and diversity in biking, mixing in humor, realism, and having fun too. In the end, we created images for the Bell Bicycle Helmet company, showcasing different styles of helmets for different styles of riding. Our project was fueled by the tag line for the campaign: "A Helmet for Every Ride."

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We shot for three days, across two weeks, and spent a week and a half in post and printing. I handled direction and planning, Robert was our prop and facilities master, and Jason shot. The biggest challenge ended up being in the post production. A shift in a few details resulted in us requiring some pretty intensive color compositing. In the end it proved that while we were all talented thinkers and shooters, there's still much to learn in our remaining time here at RIT.

After this, there's plenty more shooting to be done, but I'll enjoy some time off for a bit.

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