Dan is technologist at heart with a passion for connecting creators with class-leading solutions. High experience in visual COMMUNICATIONS across the still and moving image. Driven by well crafted MESSAGES executed in the best mediums.
Hasselblad Incorporated - New York, NY / Union, NJ
Marketing Director, NA | September 2018-Present
Oversee AMER team for all marketing activities including digital campaigns, activations, content, and communications. Strategize and lead product launches, KOL and media review programs, messaging, and brand core values for professional camera and lighting brands.
Product Manager | November 2016 - September 2018
Manage broncolor and Hasselblad product families including product life cycle, internal training, external partner education, market feedback, and end user technical support. Led the creation, planning, and day-to-day operation of Hasselblad’s first Experience Studio in New York City.
Lighting Products Specialist | August 2015 - September 2015
Support brand activities for broncolor US and Sunbounce brands for product training, media reviews, and content creation.
Chimera Lighting - Boulder, CO
Lighting Evangelist | October 2015 - September 2016
Product expert with key tasks in content creation, new product strategy, and web presence for e-commerce platforms. Led logistics for trade show programs and product loaner programs.
ScheImpflüg - New York, NY
Marketing Manager / Digital Tech | May 2013 - April 2015
Management and creation of marketing and brand identity activities. Resident technician for on-set digital capture and 24/7 support for rental clients.
Rochester Institute of Technology - Rochester, NY
Web Content Producer, School of Photography | October 2011 - May 2014
Student position leading the creation of video and social media content for internal and external use for instructional, promotional, and documentary purposes.
Rochester Institute of Technology, 2014
BFA, Professional Photographic Illustration, Advertising Specialty
Minor, Advertising and Public Relations
Analog and digital camera systems, lighting for stills and video, Copy writing for PR and web content. Adobe Creative Cloud, Microsoft Office, Squarespace, Wordpress, Quivers, Netsuite, Salesforce, Basecamp, Google Apps, Mailchimp, and Constant Contact. Basic German and Mandarin Chinese.
Activations and Campaigns
Brand Activations and Trade Shows
Hasselblad New York Experience Studio, Medium Format Meet Up, Pro Solutions Tour, CineGear, WPPI, PhotoPlus Expo, ShootNYC
X1DII Explainer Videos (2019), Hasselblad Moments profiles (2019), Hasselblad Heroines (2019), #hasselblad24 KOL Campaign (2018), broncolor E-Commerce videos (2018), broncolor Artist Spotlight articles (2017)
Hasselblad X1D II 50C, 907X + CFV II 50C (2019), H6D-400c Multi-Shot (2018). A6D-100c (2017), XCD Lenses (2016-Present). broncolor LED F160, Scope D50 (2018), Scoro WiFi (2017), Litepipe P (2017). Chimera TECH series lightbanks (2015-2016), Multi Bracket (2016), Light Boom (2015).
Collaborative Product Activations
DJI Osmo Action (2019), Mavic 2 Pro (2018), Osmo Pocket (2018), Apple iMac Pro (2018), iPad Pro (2018)