Medium Format
Meetup
Photography thrives in community and the fellowship of artists. In its existence on the toolset-side of the arts, Hasselblad would play an ample partner in bringing together creators of all expertise levels for discussions, educational workshops, and an atmosphere of sharing ideas.
Over two years of monthly events, thousands of new creatives were met and engaged with around product, artistry, and inspiration. Measurable and trackable sales were fostered through event-specific offerings, and served as a springboard for syndication in Gothenburg, London, Shenzhen, Tokyo and beyond.
